Letter: Wrong, Eurostar

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The Independent Online
Sir: The use of Eric Cantona to promote Eurostar ("Every man has his hour", 4 September) may lead a handful of football fans and cod philosophers to take a ride, but is this the market the company has in its sights? If seats remain empty, Eurostar's abysmal advertising must take most of the blame: one of the most witless, offputting and ineffective campaigns in advertising history.

I've used Eurostar often, and have unreservedly recommended it to friends and colleagues; however, word-of-mouth is a slow builder of business. Meanwhile Eurostar will remain one of that very small band of products whose reality is immeasurably superior to the hype.


London N3