This need not be the case. In a recent survey of their views, 71 per cent of our shareholders either agreed or strongly agreed with the proposition that the company's mission "is important for them as a shareholder".
Happily enough for us, 59 per cent agreed or strongly agreed that the company's values represented "one of the major reasons" they invested in the first place.
Dr David Wheeler
The Body Shop International
West SussexReuse content