Letter:Publicity for Martini

Click to follow
The Independent Online
Sir: I am surprised that a newspaper of your quality should play into the hands of the marketing men at Martini ("Any parts, anyone, anywhere", 19 September).

Apart from its inherent naffness, this campaign relies on "stirring up" interest in the media, which they are entitled to do. This type of campaign should be ignored by media and public alike lest others attempt to rile us into noticing their products.

Advertising is becoming more intrusive and irritating and, with our only sanctuary, the BBC, under threat, we should at least make the companies pay to promote their products, not have publicity handed to them on a plate.

SIMON BODECOTT

Kingston upon Hull

Comments