The task now is to consolidate the conquest by turning to small science - not the factual little quiz questions that he cites but those that start with "Why?": "Why is the sky blue?", and "Why are soap-bubbles round?". Such questions are both trivial and profound: the ability to reason them out for oneself stocks the mind and feeds the soul.
We need media folk who can weave such homespun bits of basic scientific storytelling into the public consciousness. Practice builds confidence, and eventually all the copies of Hawking's books that are sold will actually be read.
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