Letters: A missive from Sir Richard Branson

This letter appears in the Monday 14th October edition of the Independent

Share
Related Topics

Virgin’s Little Red is no failure

Virgin is a challenger brand. Throughout the history of our different companies we have always been proud to challenge the status quo. This was true of Virgin Atlantic and our single plane 29 years ago, and it is true of our domestic service Little Red today.

Your article “Virgin ‘losing millions’ after domestic flights venture fails to take off” (11 October) on the performance of Little Red speculates on loss figures which are hugely overstated. But more than that – the piece misses the point.

Little Red is a British business giving a better deal to British passengers. On routes where previously customers in Aberdeen, Edinburgh and Manchester had a “choice” of one, there is now a strong alternative and we are shaking up a monopoly market. Little Red has brought down average fares on these routes, has grown the domestic travel market, and created jobs around the UK.

Despite a difficult time for all in the British economy we have continued to grow and launched Little Red to provide choice for passengers domestically in the way we have on our long-haul flights. We are doing so with a full service, a great schedule and as your article points out, at exceptionally good value for money. Passengers have responded well and the feedback we’ve had is that people love flying Little Red. Bookings are growing steadily with passengers from around the globe connecting on to Little Red flights.

Virgin Atlantic has been on an incredible journey over the last three decades. Little Red is just beginning its journey – we hope and believe that passengers will come on that journey with us and that they will enjoy the ride.

Sir Richard Branson, Manor Royal  West Sussex

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Tradewind Recruitment: Science Teacher

£90 - £140 per day: Tradewind Recruitment: I am currently working in partnersh...

Recruitment Genius: Doctors - Dubai - High "Tax Free" Earnings

£96000 - £200000 per annum: Recruitment Genius: Looking for a better earning p...

Recruitment Genius: PHP Developer

£32000 - £36000 per annum: Recruitment Genius: A rapidly expanding company in ...

Recruitment Genius: PA

Negotiable: Recruitment Genius: A PA is required to join a leading provider of...

Day In a Page

Read Next
 

Any chance the other parties will run their election campaigns without any deceit or nastiness?

Nigel Farage
 

The digital world is incredible – but it’s human bonds that make us who we are

Joanna Shields
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee
World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

Max Brooks honours Harlem Hellfighters

The author talks about race, legacy and his Will Smith film option to Tim Walker
Why the league system no longer measures up

League system no longer measures up

Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system
Valentine's Day cards: 5 best online card shops

Don't leave it to the petrol station: The best online card shops for Valentine's Day

Can't find a card you like on the high street? Try one of these sites for individual, personalised options, whatever your taste
Diego Costa: Devil in blue who upsets defences is a reminder of what Liverpool have lost

Devil in blue Costa is a reminder of what Liverpool have lost

The Reds are desperately missing Luis Suarez, says Ian Herbert
Ashley Giles: 'I'll watch England – but not as a fan'

Ashley Giles: 'I'll watch England – but not as a fan'

Former one-day coach says he will ‘observe’ their World Cup games – but ‘won’t be jumping up and down’
Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

Greece elections

In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

Holocaust Memorial Day

Nazi victims remembered as spectre of prejudice reappears over Europe
Fortitude and the Arctic attraction: Our fascination with the last great wilderness

Magnetic north

The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness