Letters: A missive from Sir Richard Branson

This letter appears in the Monday 14th October edition of the Independent

Share
Related Topics

Virgin’s Little Red is no failure

Virgin is a challenger brand. Throughout the history of our different companies we have always been proud to challenge the status quo. This was true of Virgin Atlantic and our single plane 29 years ago, and it is true of our domestic service Little Red today.

Your article “Virgin ‘losing millions’ after domestic flights venture fails to take off” (11 October) on the performance of Little Red speculates on loss figures which are hugely overstated. But more than that – the piece misses the point.

Little Red is a British business giving a better deal to British passengers. On routes where previously customers in Aberdeen, Edinburgh and Manchester had a “choice” of one, there is now a strong alternative and we are shaking up a monopoly market. Little Red has brought down average fares on these routes, has grown the domestic travel market, and created jobs around the UK.

Despite a difficult time for all in the British economy we have continued to grow and launched Little Red to provide choice for passengers domestically in the way we have on our long-haul flights. We are doing so with a full service, a great schedule and as your article points out, at exceptionally good value for money. Passengers have responded well and the feedback we’ve had is that people love flying Little Red. Bookings are growing steadily with passengers from around the globe connecting on to Little Red flights.

Virgin Atlantic has been on an incredible journey over the last three decades. Little Red is just beginning its journey – we hope and believe that passengers will come on that journey with us and that they will enjoy the ride.

Sir Richard Branson, Manor Royal  West Sussex

React Now

iJobs Job Widget
iJobs General

JavaScript Developer (Angular, Web Forms, HTML5, Ext JS,CSS3)

£40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: JavaScript Dev...

BC2

£50000 - £70000 per annum: Harrington Starr: Business Analyst Consultant (Fina...

SAP Data Migration Consultant

competitive: Progressive Recruitment: My client, a FTSE 100 organisation are u...

Programme Support, Coms, Bristol, £300-350p/d

£300 - £350 per day + competitive: Orgtel: My client, a leading bank, is curre...

Day In a Page

Read Next
 

Simon Usborne: The more you watch pro cycling, the more you understand its social complexity

Simon Usborne
 

i Editor's Letter: The final instalment of our WW1 series

Oliver Duff Oliver Duff
A History of the First World War in 100 Moments: Peace without magnanimity - the summit in a railway siding that ended the fighting

A History of the First World War in 100 Moments

Peace without magnanimity - the summit in a railway siding that ended the fighting
Scottish independence: How the Commonwealth Games could swing the vote

Scottish independence: How the Commonwealth Games could swing the vote

In the final part of our series, Chris Green arrives in Glasgow - a host city struggling to keep the politics out of its celebration of sport
Out in the cold: A writer spends a night on the streets and hears the stories of the homeless

A writer spends a night on the streets

Rough sleepers - the homeless, the destitute and the drunk - exist in every city. Will Nicoll meets those whose luck has run out
Striking new stations, high-speed links and (whisper it) better services - the UK's railways are entering a new golden age

UK's railways are entering a new golden age

New stations are opening across the country and our railways appear to be entering an era not seen in Britain since the early 1950s
Conchita Wurst becomes a 'bride' on the Paris catwalk - and proves there is life after Eurovision

Conchita becomes a 'bride' on Paris catwalk

Alexander Fury salutes the Eurovision Song Contest winner's latest triumph
Pétanque World Championship in Marseilles hit by

Pétanque 'world cup' hit by death threats

This year's most acrimonious sporting event took place in France, not Brazil. How did pétanque get so passionate?
Whelks are healthy, versatile and sustainable - so why did we stop eating them in the UK?

Why did we stop eating whelks?

Whelks were the Victorian equivalent of the donor kebab and our stocks are abundant. So why do we now export them all to the Far East?
10 best women's sunglasses

In the shade: 10 best women's sunglasses

From luxury bespoke eyewear to fun festival sunnies, we round up the shades to be seen in this summer
Germany vs Argentina World Cup 2014: Lionel Messi? Javier Mascherano is key for Argentina...

World Cup final: Messi? Mascherano is key for Argentina...

No 10 is always centre of attention but Barça team-mate is just as crucial to finalists’ hopes
Siobhan-Marie O’Connor: Swimmer knows she needs Glasgow joy on road to Rio

Siobhan-Marie O’Connor: Swimmer needs Glasgow joy on road to Rio

18-year-old says this month’s Commonwealth Games are a key staging post in her career before time slips away
The true Gaza back-story that the Israelis aren’t telling this week

The true Gaza back-story that the Israelis aren’t telling this week

A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
A History of the First World War in 100 Moments: The German people demand an end to the fighting

A History of the First World War in 100 Moments

The German people demand an end to the fighting
New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

New play reveals what Oscar Wilde said at trials

For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
Can scientists save the world's sea life from

Can scientists save our sea life?

By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

Richard III review

Martin Freeman’s psychotic monarch is big on mockery but wanting in malice