Why the fuss? Someone in the electricity industry has clearly been taking decisions that earn him vast profits. If you can make your company pounds 100 an hour for eight hours a day, two days a week, you will be earning your pounds 75,000 salary. It's all a question of how much decisions, and decision-makers, are worth.
There are two classic instances of million-pound decisions in the folklore of marketing: the man who told the toothpaste company to widen their nozzles (on the grounds that everyone squeezes out one brush-length of paste anyway), and the man who demonstrated to the match manufacturer that his matchbox needed only one emery surface to strike all the matches. Each of those ideas is said to have earned its inventor pounds 1m while making 10 times that amount each year for the company concerned.
The question is: how much is Prof Littlechild getting paid, and wouldn't we do better to employ the Manweb man for his spare three days to work on cutting our electricity prices? pounds 112,500 would not be too much to pay for a saving of half a billion a year.Reuse content