Batman v Superman: Dawn of Justice: Jesse Eisenberg's Lex Luthor isn't the real Lex Luthor

'Dad named the company after himself ten years before I made my unexpected entrance into his life'

(Warner Bros)

There was a lot of disappointment among Superman fans when it was revealed Jess Eisenberg’s Lex Luthor would be more Mark Zuckerberg than bald headed macho super-villain. Well, at least now we know why.

DC have begun a ‘viral ad campaign’ to promote the upcoming Batman v Superman: Dawn of Justice, starting with an article published with Fortune. In it, Eisenberg’s Luthor is described as being Alexander Joseph Luthor Jr. - son of the man who started the company LexCorp, Alexander Joseph Luthor Sr.

In the article, Luthor Jnr. says: “Dad named the company after himself ten years before I made my unexpected entrance into his life. But investors seemed to respond to the idea of an adoring father building a legacy for his precious son.

"He used that to his advantage. It was a good shtick and, whatever else he was, he was a good businessman.”

The piece goes on to describe the elder Luthor as being a great businessmen with many enemies, saying he managed to carve an empire though “grit and ferocity”.

“Well, Dad was a complicated guy,” Junior continues. “He came from a country where the government, in the guise of protector, had absolute control over the citizens. That drove him. I get it. Heck, I’d hate to see that sort of thing happen over here.”

A Twitter account has also been started for the fictitious character. It so far has one Tweet: “.@FortuneMagazine Looking forward to reading about #LexCorp. Father would be proud.”

So there we have it. Jess Eisenberg isn’t playing the bald headed vicious business magnet from the comics but his son, the Silicon Valley tech bro who inherited a massive company.

Batman v Superman: Dawn of Justice opens in the UK and US 25 March, 2016.