Paramount sued for not putting enough product placement in Transformers 4

Company claims it paid $750,000 to have its logo interpolated in the action movie.

Transformers: Age of Extinction was crammed full of product placement for Bud Light, Goodyear, Beats Pills and more, so much so that it appears the editors/set designers left one product out.

Wulong Karst Tourism takes Paramount to court in a $27 million lawsuit this week, saying the studio failed to hold up its end of the deal.

The state-backed Chinese company claims to have paid $750,000 to have its logo inserted into the movie and that never made it in.

Paramount don’t dispute this, but according to io9 are arguing that the fact Michael Bay shot a commercial for the company and left behind the sets and props makes up for it.

Wulong Karst Tourism do not accept this, and the case has been accepted by a court in Chongqing city.

Businesses backed by the Chinese government are not ones Paramount wants to be making enemies of given how important the Chinese market is for studios these days, especially when it comes to franchises like Transformers.