The labels on these wine bottles are short stories, so you can read while you sip

Christopher Hooton
Wednesday 16 November 2016 14:50

Italian winery Matteo Correggia and design agency Reverse Innovation have teamed up for a new range that professes to be “where great wine and literary pleasure meet”.

Librottiglia, a play on the Italian words for ‘book’ and ‘bottle’, consists of three different wines paired with three different stories, the latter being printed on the former to create “an oeno-literary experience based on the perfect balance of the sensory impressions of the wine and the scenarios imagined in the stories.”

It’s quite a nice idea (until you think about how easy it is to just hold a book in one hand and a glass of wine in another), and will surely lead to bags of weed being sold taped to DVDs of Rush Hour.

Three authors have contributed to the limited edition collection with short stories, they are:

‘“L’omicidio” (“Murder”), by the journalist and satirist Danilo Zanelli, is a mystery tinged with humour that blends with the fresh and light spirit of the white Roero Arneis.’

‘The singer and writer Patrizia Laquidara is the author of “La Rana nella Pancia” (“The Frog in the Belly”), an intriguing fable which complements the uncommon personality of the red Anthos; a dry Brachetto with a surprising sweet bouquet.’

‘“Ti amo. Dimenticami” (“I love you. Forget me”) by Regina Marques Nadaes, writer and cultural producer, is the story of a life-changing love, as intense as the ruby red Nebbiolo Roero it accompanies.’

The literature is only available in Italy at the moment, but English edition could be rolled out if Librottiglia is a success.

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