Perhaps inspired by Salman Rushdie's dramatic reading of Drake lyrics, Radio 1's Greg James this week asked the heroic Sir David Attenborough to narrate Adele's new music video.
"Really? Will Adele be cross with me?" Sir David queries, to which the host replies: "I think Adele would probably love this more than anything in the whole world."
The script they wrote for him is very much in the style of one of his BBC One docs, referencing his new show The Hunt, while managing to sneak in a dig about Adele's much-talked about flip phone seen in the video.
Sir David Attenborough should really be the subject of a national holiday, even though I have no idea what it would entail.
"The year is 2015. The world appears to have a green tint to it, but there are also some dead insects in the foreground, but don’t worry about that for now.
"Look, as the world’s most famous pop star zooms down a dirt track in an old Mini, money certainly hasn’t changed her.
"Backing against strong winds and the weight of expectation, she’s convinced that now is the time to strike, she, like all pop stars, needs to hunt to survive. But there’s a problem, the signal is poor and she hasn’t upgraded her handset since 1999. Hashtag flip phone.
"She goes inside to seek shelter from the elements and to find a land line. Her surroundings are unfamiliar and unwelcoming but this is no match for such a cool customer, so she decides to tidy up a bit. Oh, dusty, isn’t it.
"We are about to witness one of the great phenomena of the natural world, it’s important for such a delicate and finely tuned animal that the lighting and setting is just right. and now it is. The lesser spotted Adele is about to be everywhere again. Hello!"
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