Sales record for Book of Mormon

 

Monday 25 March 2013 01:57
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Stars of The Book of Mormon by Trey Parker and Matt Stone of South Park
Stars of The Book of Mormon by Trey Parker and Matt Stone of South Park

The Book Of Mormon has set a record for the biggest day of sales in West End and Broadway history.

The award-winning musical, by South Park creators Trey Parker and Matt Stone, had its official opening at London’s Prince Of Wales Theatre last Thursday.

On Friday between 10am and midnight, a total of £2,107,972 was taken in ticket sales when an additional 150,000 tickets were made available.

Cameron Mackintosh, who owns the Prince Of Wales Theatre, said: “After a phenomenal opening night I am delighted to see a phenomenal record-breaking post-opening box office of over £2m. The Mormons have truly delivered a heavenly hit.”

The comedy, winner of nine Tony awards, is about a pair of young Mormon boys sent on a mission a long way from home.

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