Primark has pulled a range of The Walking Dead t-shirts from its stores after complaints of racism from customers.
The piece of clothing in question bears the bloodied baseball bat of Jeffery Dean Morgan's villain Negan and references the intense season six finale which saw the character select which character to kill by using the rhyme 'Eeny, Meeny, Miny, Moe.'
Some customers aren't happy, however, with Sheffield couple Ian and Gwen Lucraft complaining to bosses that it was 'offensive' after spotting the range last week.
Methodist minister Mr Lucraft pointed out that the “Eeny, Meeny, Miny, Moe” counting rhyme - which has been around since the 18th century - originally included the line: “catch a n***er’ by his toe.”
He said: “We were shocked when we came face to face with a new t-shirt with a racially explicit graphic and text.
“It was fantastically offensive and I can only assume that no-one in the process of ordering it knew what they were doing or were aware of its subliminal messages.”
He continued by claiming that the image “...relates directly to the practice of assaulting black people in America.”
“It is directly threatening of a racist assault, and if I were black and were faced by a wearer I would know just where I stood.’”
After writing a letter to Primark chief executive Paul Marchant, bosses decided to remove it.
A spokesman for the high street chain said: “The t-shirt in question is licensed merchandise for the US television series, The Walking Dead, and the quote and image are taken directly from the show. Any offence caused by its design was wholly unintentional and Primark sincerely apologises for this.’
Following the announcement the range has been pulled from stores, local paper The Sheffield Star reported that Mr Lucraft said he was "very pleased" with Primark's decision.
The word 'tiger' has since replaced the racial slur in a modernised version of the rhyme.
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