Publisher Pearson takes knock as Americans choose jobs over college

The publisher said it is on track to meet profit expectations.

Many Americans are choosing jobs over studies, Pearson’s data suggests (Danny Lawson/PA) (PA Wire)

A strong US jobs market has tempted potential students away from further study and into the workforce, hitting revenue at educational publisher Pearson.

The publisher said that its higher education unit had taken a 7% hit, despite growth in the UK and Canada which was more than offset by a 9% drop in the US in the first nine months of the year.

“While no market data for the full back to school period is available as yet, Pearson’s internal analysis indicates a decline in enrolments, particularly in community colleges, following a surge in Covid-19 infections in the key back to school period, and a strengthening of the US labour market,” it said.

But bosses said their adjusted operating profit is still on track to meet expectations this year, and is set to hit around £377 million.

We are encouraged with our strategic, financial and operational progress, despite the continuing effects of Covid-19 in some markets and its impact on enrolments in the back to school period

Andy Bird, chief executive

Its virtual learning unit – a strong performer during the pandemic – grew revenue by 14%, some of it boosted by a strong performance for its online schools.

But the online schools performance is expected to slow in the second half of the year. Enrolment grew for the current academic year because of continued Covid-19 uncertainty, the company said.

Underlying revenue for the whole company increased 10%.

“We are encouraged with our strategic, financial and operational progress, despite the continuing effects of Covid-19 in some markets and its impact on enrolments in the back to school period,” said chief executive Andy Bird

“At this important stage of the year, we are on track to meet market expectations for the full year.”

Earlier this year the company launched Pearson+, a US-based online library for the publisher’s textbooks.

For a monthly fee of 15 dollars (£11), students can borrow from its library of 1,500 books.

“Pearson’s new learning app, Pearson+, launched in late July as part of our strategy to build strong, long-term relationships with millions of students,” Mr Bird said.

“The app provides a better user experience for students with enhanced functionality and will accelerate our recapture of the secondary market.

“We have seen encouraging progress to date, with over two million registered users, reflecting a strong uptake from MyLab and Mastering users and more than 100,000 paid subscriptions.”