This year’s event, which runs for just 48 hours, has been heralded as the retailer’s biggest yet with more than 2 million deals and huge reductions on a range of big-name brands like Apple, Shark, Samsung and, of course, Amazon’s own-brand devices. Day one has already brought some incredible discounts across a range of household names, and day two promises to be just as plentiful on the bargain front.
Whether you’ve been eagerly preparing for the event and have a strict shopping list to hand or you’re throwing caution to the wind and want to see what takes your fancy, the IndyBest team has got you covered.
In addition to individual round-ups of the latest alcohol, fitness, and tech deals to snap up, our shopping experts have collated this comprehensive guide to Prime Day, which includes the very best offers across the entire site and tips on how to make the most of the two-day bonanza.
Prime Day ends at midnight tonight, so don’t miss out!
Read on for everything you need to know about Amazon Prime Day 2021.
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Best Prime Day deals available now
Amazon Echo dot, 4th gen: Was £49.99, now £24.99, Amazon.co.uk
There’s a reason everyone you know has an Echo dot in their home – they’re just that good. So much so, the device featured in our review of the best smart speakers. The “new design proves to be a revamp of Amazon’s main smart speaker line”, which our writer thinks “does the business”. Whether you’re an Alexa aficionado or an ultra newbie, the “Echo dot is a great choice for a non-invasive speaker that produces great sound”.
Nintendo Switch neon + Sports Party + Rayman Legends + Monopoly: Was £341.96, now £299.99, Amazon.co.uk
Deals on Nintendo Switch consoles are few and far between, so when we find one we just have to share. “Nintendo has never been afraid of taking risks with its console designs, and the Switch console, first released in 2017, is a perfect example of them getting it just right,” praised our writer in their review of the best gaming consoles. It’s a “home console that can be detached from a TV dock and used as a portable device”, and while it’s not as graphically advanced as some of its contemporaries, that never seems to matter. It’s a great piece of kit and you’ll get three games in this bundle. What more could you want?
Shark cordless upright vacuum cleaner: Was £399.99, now £229.99, Amazon.co.uk
Leave both hard floors and carpets spotless and free from pesky pet hair with this cordless model, which has anti-hair-wrap technology to stop lengths getting tangled in the brush. Giving up to 50 minutes of vacuuming on just one charge, you can also take the model from an upright to portable mode, for reaching difficult spots. While we haven’t tried this one, it’s no secret that we’re Shark fans, as it’s anti-hair-wrap cordless stick vacuum cleaner came out on top as our best buy in our review of the best cordless vacuum cleaners.
Apple AirPods pro: Was £249, now £187.99, Amazon.co.uk
Apple’s premium in-ear wireless buds are comfortable to wear for extended periods and come in a stylish compact charging case that provides more than 24 hours of power in a single charge. In our Apple AirPods pro review, our tech expert was suitably enamoured, saying they “offer some of the best noise cancelling in any in-ear headphones”.
Amazon Fire stick lite with Alexa voice remote lite: Was £29.99, now £18.99, Amazon.co.uk
The Amazon Fire stick lite is the most affordable TV stick that Amazon has on offer. With almost 40 per cent off, the device comes with an Alexa voice note remote, plus thousands of apps and channels including BBC iPlayer, Disney+ and Netflix. It’s also simple to set up – just plug this nifty Fire stick into the back of your TV and let the binging session commence.
Huawei matebook 13: Was £789.99, now £579.99, Amazon.co.uk
A beautifully designed and powerful Windows laptop, the matebook 13 unashamedly mimics the style of the MacBook air, but it also matches Apple’s star laptop for sheer performance. We featured its one-inch-larger sibling in our round-up of the best high-end laptops of 2021, where our reviewer was bowled over by its looks. “The high-resolution display on the matebook looks sensational and has an impressively narrow bezel around it. It’s also light, thin and very fast.”
Fitbit versa 2: Was £199.99, now £113, Amazon.co.uk
Landing a spot in our guide to the best fitness trackers, you can trust it’s a reliable choice – and thankfully, it’s currently 40 per cent off right now. According to The Independent’s technology critic, David Phelan, it’s a great alternative to the Apple Watch if you don’t have an iPhone. It boasts a range of features, including workouts, sleep tracking, a heart-rate monitor and Amazon’s assistant, Alexa, built-in.
Oral-B smart 6 6000N crossaction electric toothbrush: Was £219.99, now £54.99, Amazon.co.uk
Up your brushing game with this smart toothbrush from popular brand Oral-B, which comes with five brushing modes and a battery that will last you up to two weeks, so there’s no falling back on your old faithful manual brush when you run out of juice. You can also connect your brush to the Oral-B app, which gives you helpful feedback by sending alerts when you get a little brush happy and press too hard, or how to make the most of your cleaning routine.
Emma hybrid double mattress: Was £809, now £446.02, Amazon.co.uk
It wouldn’t be Amazon Prime Day if we didn’t bring you an excellent deal on an Emma mattress – one of our favourite bed-in-a-box brands. We’ve said it before, and we’ll certainly say it again, the Emma hybrid mattress provides optimum support and comfort. Our writer said it’s soft and bouncy and “would be right at home in a five-star hotel”. You simply can’t argue with that. If you’d rather, the kingsize mattress (was £919, now £509.82, Amazon.co.uk) is also reduced in the Prime Day sale. Sleep easy knowing you’ve saved a whopping 45 per cent. There’s also more than 50 per cent off the kingsize Emma Original mattress (£393.66, Amazon.co.uk) which, also featured in our best mattress round-up.
Philips sonicare advanced whitening edition rechargeable toothbrush: Was £300, now £89.99, Amazon.co.uk
Given that a similar Philips sonicare brush nabbed the top spot in our best electric toothbrushes review, we were excited to see another going for such a low price. This model comes with four modes that not only deliver a deep clean, but also help to keep gums healthy and teeth looking pearly white. And if you’re guilty of going a little too long between changing your electric toothbrush head, this one actually alerts you when it’s time to switch things up.
Le Creuset toughened non-stick saucepan, black: Was £135, now £94.49, Amazon.co.uk
This non-stick deep saucepan comes with a heat-resistant glass lid and is such a versatile addition, as you can make everything from casseroles to cakes in, and plenty in between. The good news is that it is easy to clean too and has a lifetime guarantee on it, too.
Shark cordless handheld vacuum cleaner WV200UK: Was £129.99, now £79.99, Amazon.co.uk
This handheld vacuum will reach into all the nooks and crannies that most other vacuums can’t when you want a quick clean-up. This Shark model, which charges while it’s stored, gives you up to eight minutes of cleaning time per charge. Our reviewer liked that a similar Shark model was “wonderfully lightweight, making it easy to wield in a cramped car” in our guide to the best car vacuum cleaners. The WV200UK model on offer has the same ability, and it comes equipped with a crevice and pet tool, too.
Morphy Richards sear and stew digital slow cooker: Was £56.99, £35.99, Amazon.co.uk
This 3.5l digital slow cooker could make a tasty chilli con carne. The bigger version of this model also featured in our best slow cooker guide – voted as the best option for searing meat – with our reviewer noting “you can use the pot on the hob to sear first and it comes with some delicious recipes”. With three heat settings and a shatterproof cooking pot, this slow cooker seems like a bargain with almost 40 per cent off.
Bose portable smart speaker: Was £329.95, now £224.99, Amazon.co.uk
This highly portable smart speaker from Bose sounds great and has a frankly adorable carry handle. The 12-hour battery life makes it ideal for outdoor use, and the splash-resistant design makes it ideal for listenting to tunes by the pool. We liked it so much we featured it in our round-up of the best bluetooth speakers, and our reviewer also praised the Bose smart speakerfor its portability. “The Bose portable smart speaker isn’t as powerful as the Sonos move,” they said, “but it’s much lighter and more portable than its rivals, and you’d feel comfortable packing it in your suitcase.”
CeraVe smoothing cleanser, 236ml: Was £12, now £6.29, Amazon.co.uk
Prime Day is great for saving on essential beauty and skincare products like this CeraVe smoothing cleanser – now just £6.29. In our review of the product, we said it’s “brilliantly gentle and won’t feel painful on angry, red breakouts but will effectively cleanse skin.” The hero ingredient is salicylic acid, which “exfoliates, reduces inflammation and redness while unclogging pores too, making it ideal for oily skin types.” Supercharge your skincare regime and add it to your basket now.
Shark cleaner steam mop S6005UK, 1050W, grey and white: Was £179.99, now £99.99, Amazon.co.uk
If you’re looking to replace your trusty – but slightly old-school – manual mop, a steam-powered alternative might be the way forward. In our review of this Shark steam cleaner, which the manufacturer claims can oust 99.9 per cent of household bacteria, our tester was impressed with its versatility, and said: “There doesn’t appear to be anything this steam cleaner can’t tackle.” They went on to add: “It works equally well when used either as a handheld device or a corded one, and the brilliant array of attachments means there’s one for every type of surface and every type of grime.”
Nespresso vertuo plus coffee machine: Was £179.99, now £99.99, Amazon.co.uk
If you want to get barista-quality coffee at home, Nespresso is a brand to know when it comes to pod machines, proven by the fact that this exact machine featured in our review of the best. “If you’re not a creature of habit when it comes to your coffee and you like different styles and quantities of brew, then this Nespresso machine can provide you with everything from a single espresso to a longer drink, as well as everything in between,” noted our tester. Plus, unlike many other coffee machines, it’s a sleek design that we think would look ideal in any kitchen.
Kärcher K 7 premium smart control home high pressure washer: Was £742.53, now £431.99, Amazon.co.uk
In our guide to the best pressure washers, this Kärcher K 7 model, which has more than 40 per cent off, cleaned up well. According to our reviewer, “this hi-tech power washer, which launched in early 2021, does it all”. They’re right: it has a digital display next to the trigger and a wide range of settings. “Kärcher has always been one of our favourite brands for car-friendly power washers,” our reviewer noted, “but the K 7 takes it up a notch, and we loved how we could scroll through settings using either the trigger controls or the app”.
SodaStream spirit sparkling water maker machine: Was £99.99, now £49.99, Amazon.co.uk
“For an easy-to-use machine that has a compact design, and doesn’t cost a fortune, it’s got to be the SodaStream jet,” our reviewer said in our guide to SodaStreams. The appliance is easy to use – “simply put the reusable plastic bottle into the machine’s locking system and press down for sparkling water”, according to our reviewer – and you’ll be able to quench your thirst with homemade sparkling water in no time. Another pro of this sleek machine is that you won’t need to buy plastic water bottles filled with the beverage anymore.
Microsoft surface pro 7 12.3in tablet: Was £1,169, now £749, Amazon.co.uk
As tablets go, this high-end device from Microsoft is where it’s at. “The Surface range often offers comprehensive connectivity, and there are USB-A and USB-C sockets here,” The Independent’s technology critic, David Phelan, said in his review of the best tablets. The 12.3in screen is bright and inviting, while the trademark kickstand helps with the surface pro 7’s versatility, too.
Philips lumea prestige IPL cordless hair removal device: Was £450, now £299.99, Amazon.co.uk
Looking to avoid the laborious task of regularly shaving or waxing? Enter the Philips lumea. It’s one of our favourites here at IndyBest, featuring in our review of the best IPL hair removal device. With two treatment modes, it’s ideal for quickly treating larger areas such as legs, plus, it comes with a discrete on-the-go trimmer, which “makes it quick and easy to remove even the finest facial hairs”. As these devices are investments, it’s worth taking advantage of the whopping 40 per cent saving today.
Jack Daniel’s gentleman jack tennessee whiskey: Was £36, now £19.98, Amazon.co.uk
With 45 per cent off, this mellow whiskey tastes sweet. On the rocks, or served in with a splash of Coke, this elixir has notes of maple syrup and vanilla, making it a good all-round drink for every occasion. Cheers!
Amazon Kindle paperwhite: Was £119.99, now £79.99, Amazon.co.uk
Calling all bookworms – there’s a huge saving to be had on this Kindle paperwhite. Taking the top spot in our review of the best ereaders, our writer said it’s the “Goldilocks ebook reader: a big step up from the entry-level Kindle, but nowhere near the price of the premium Oasis”. The “high-resolution screen” is extremely easy to read on, while “the design is elegant”. You’ll also benefit from free 4G, something our writer noted as being “especially handy if you want to buy a new title when you’re away from wifi, such as on the beach”.
Braun IPL silk expert pro 5 PL5137 generation IPL: Was £610, now £249.99, Amazon.co.uk
Looking to ditch the never-ending shaving routine or finally give up on the painful waxing debacle? You might be in luck with Braun’s latest IPL – or intense pulsed light – hair removal machine, which claims to reduce visible hair growth for up to six months. It uses technology that continuously adapt to your skin tone (an industry exclusive) which makes it extra safe to use. The new and compact design will take pride of place on your bathroom cabinet, especially at this price.
For the latest discounts on tech, home appliances and more, try the links below:
Read more on Amazon Prime Day 2021
Best Prime Day home appliance deals – There are huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips right now
Best Prime Day tech deals – Whether it’s a new phone, tablet, laptop or noise-cancelling headphones, you’ll find the best deal here
Best Prime Day Nintendo Switch deals – Calling all gamers: there’s big discounts on the popular console and bundles
Best Prime Day fashion and clothing deals – With prices slashed on dresses, jeans and more, it’s time to get your re-entry outfit planned
Best Prime Day kids’ toys deals – Find discounts on toys, gadgets and board games for kids of all ages
Best Prime Day TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Prime Day gaming deals – Looking for a new console, or after a new controller or game? Here are the best deals for gamers
Best Prime Day laptop deals– Find big discounts on MacBooks, Microsoft Surface laptops and more
Best Prime Day Amazon device deals– Discover big savings on Amazon’s cutting-edge smart home tech
Best Prime Day Apple deals – With rarely seen savings on the brand’s products, it’s the perfect time to invest in new tech
Best Prime Day alcohol deals – All the boozy savings you need to know about on spirits, wine and beer
Best Amazon Prime Day deals – Read our IndyBest guide to all the best Prime Day 2021 deals
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.