Martin Lewis predicts best Black Friday 2021 deals, from 70% off at Asos to Apple gift cards

With the main event looming closer, the money saving expert is forecasting the best savings to expect

We could see John Lewis & Partners price-matching its products, and up to 33% off at Dyson (iStock/The Independent)

There are now just eight days to go until the main event and the Black Friday sales are ramping up, with Amazon, Currys, Very, Dyson, Boots and plenty more dropping a host of early deals and discounts.

Starting on Friday 26 November and going right through to 29 November – otherwise known as Cyber Monday – the sale will see prices slashed across tech, home appliances, beauty, fashion, kids’ toys and more. The mammoth event is a prime time to save on big-ticket items such as TVs, AirPods and Nintendo Switch consoles while making a dent in your Christmas shopping lists.

Follow live: The best early Black Friday deals to shop now

And as Black Friday edges ever closer, the money saving expert Martin Lewis has unveiled his predictions for the 2021 sale, as well as tips for shoppers on how to avoid “duds” and get the best value for money.

He recently cautioned: “Go and do a price check now, so you have a benchmark to see if it is really cheaper when it is ‘discounted’”. Now, Lewis has revealed his forecasting tool, with early predictions on the retailers and reductions we should look forward to. The annual tool compares prices and start dates from the past four years in order to provide an insight into this year’s sale.

We’ve already seen a few of the forecaster’s predictions come true, including 50 per cent off selected lines at Adidas, 20 per cent off at the Disney Store and thousands of products discounted at Currys.

Read more:

• When is Black Friday 2021 and when do the early deals start?
• Black Friday tech deals 2021: The best offers to expect
• Currys Black Friday deals 2021
• Amazon Black Friday deals 2021: When does it start?

But there’s still plenty of predictions we’re yet to see, including up to 70 per cent off at fashion favourite Asos. Last year, every single item on the site was discounted and so far this year, the retailer has launched its Black Friday “warm-up” with an extra 20 per cent off sale items. Shop our top picks in our Black Friday fashion guide.

Lewis’s forecaster is also predicting the reintroduction of Apple gift cards with each purchase this year. In 2020, shoppers were offered these up to a value of £120 with the purchase of MacBook computers, iPads, iPhones, Air{ods and Apple Watches between Black Friday itself and Cyber Monday. In 2019, the tech giant offered £160 and Lewis highlights that if this downward trend continues, we could expect less than £120 to be offered this year. You can find all the best early deals in our Apple Black Friday round-up.

We’re also yet to see any Black Friday action from Argos this year, but the Money Saving Expert tool predicts up to 50 per cent off thousands of items, much the same as in 2020. Discounts last year included Amazon Echo dots and PS4 games with some products at Argos’s lowest-ever price. Make sure to bookmark our Argos Black Friday guide for the latest updates.

While Dyson has already dropped a few early deals on its cordless vacuums – including £100 off its V11 model (was £599, now £499, Dyson.co.uk) – Lewis is forecasting up to 33 per cent off during the main event. You can shop all the best Dyson deals as they drop in our Black Friday guide.

John Lewis & Partners is always a big contender during Black Friday, but early confirmation of its involvement in the sale is quite rare. This year, Lewis is predicting the retailer will price-match hundreds of items. In 2020, the department store offered discounts of up to 50 per cent on its lines, while its “Never Knowingly Undersold” promise means it may seek to match other high street retailers during the sale. Make sure to check back to our dedicated guide for the latest updates.

For the fitness fanatics, Lewis is forecasting 25 per cent off at Nike on most items with a code, including those already reduced. The sale last year included 25 per cent off on selected lines, but Lewis says it might even be more as Nike offered 30 per cent off its sale earlier this year. You can shop all the best sports Black Friday deals in our round-up.

Voucher codes

For the latest discounts on home appliances, tech, toys and more, try the links below:

• Currys discount codes
• Apple discount codes
• Very discount codes

Read more on Black Friday 2021

How to get the best Black Friday deals this year – when the sale starts and how to prepare

Best Black Friday tech deals – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best offers here

Best Black Friday home appliances deals – now’s the time to upgrade your vacuum cleaner or coffee machine

Best Black Friday gaming deals – Xbox or Playstation? Here’s our expert guide to discounts on consoles, controllers and games

Best Black Friday beauty deals – stock up on your favourites across make-up, skincare, haircare and fragrance

Best Black Friday laptop deals – there are hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP

Best Black Friday TV deals – update your at-home cinema experience without paying full price

Best Black Friday fashion deals – whether it’s a pair of boots or a coat, treat yourself to some wardrobe essentials

Best Black Friday kids’ toys deals – get your Christmas shopping done and dusted with offers from Disney, Lego, Playmobil and more

Best Black Friday sports deals – kit out your home gym or build your winter workout wardrobe

Best alcohol Black Friday deals – whether you’re a fan of gin, vodka, tequila, beer or wine, you’ll be able to bag a bargain

Best Black Friday Nintendo Switch deals – whether it’s the OLED, lite or original you’re after, level up with these discounts

Best Black Friday mattress deals – rest easy with big discounts on brands such as Emma, Eve Sleep and Simba

Best Black Friday Aldi deals – the budget supermarket is expected to slash prices on big-ticket items like the Nintendo Switch

Best Amazon Black Friday deals – our pick of the best bargains from the millions out there

Best Apple Black Friday deals – discover rare offers on the brand’s bestsellers, from AirPods to iPhones

Best Argos Black Friday deals – find discounts on everything from kids to homeware, fitness and DIY

Best Boots Black Friday deals – there’s no better time to save on beauty, skincare, electric toothbrushes and more

Best Currys Black Friday deals – for everything from TVs and laptops to kettles and coffee machines

Best Black Friday Dyson deals – bag a bargain on the brand’s corded, cordless and handheld vacuum cleaners

Best John Lewis & Partners Black Friday deals – the high street stalwart will have great prices on fashion, beauty, tech, kids and homeware