Twinning is winning: M&S x Ghost’s new matching mini-me collection and the other brands to know

Whether you’re inspired by Beyoncé or Chrissy Teigen, coordinating your outfits with your kids just got cool

Eva Waite-Taylor
Thursday 03 June 2021 15:39
<p>The latest collaboration between the two high street brands is leading the way with its collection of matching outfits – and we’re obsessed</p>

The latest collaboration between the two high street brands is leading the way with its collection of matching outfits – and we’re obsessed

While the idea of matching outfits with your parents as a kid may not have been your favourite idea, celebrities are proving that the mini-me look can actually look pretty chic.

Whether it's Beyoncé and Blue Ivy’s matching floral caftan dresses for Mother’s Day or Chrissy Teigen twinning with her daughter Luna while on holiday, the mother-daughter dressing trend seems to be increasing in popularity on Instagram. But it’s not just a new social media thing – in fact, in 2012, a number of designers, including Gucci, Stella McCartney and Lanvin dipped their toes into the childrenswear market by reimagining their fashion lines to accommodate to the younger crowd.

If you’re still on the fence about matching your outfit to your little one’s, it’s time to cast away those aspersions thanks to the latest M&S x Ghost collaboration.

Both brands have cult followings and celebrity fanbases, including the likes of Kate Middleton, and the success of their two previous collections means its third now includes a number of gorgeous mother and daughter outfits too.

Reflecting the Ghost’s signature vintage-inspired prints and silhouettes, the new 19-piece edit includes five printed children’s dresses so you and your little one can twin all summer long.

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The prints, colours and silhouettes are really where this collection stands out, with florals, scalloped ruffles, puff sleeves and floaty designs. If our little ode to the new M&S x Ghost line has persuaded you to invest in some seriously gorgeous matching outfits, there are a number of other brands that also produce mini-me clothing.

Here we’ve handpicked a selection of our favourite labels so you can make sure both your and your child’s summer wardrobe is on point.

You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

This is the third collaborative collection from M&S and Ghost and it’s safe to say it’s as good as the previous lines. This time the brands have introduced children’s clothing by offering five dresses in the same print as the adult versions. We love the ditsy blue floral print dresses (£101,, for summer.

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Carefree summer vibes are at the heart of this new capsule collection from & Other Stories. With its dreamy selection of dresses and two pieces, matching with your little one has never looked better. Our top picks? It’s got to be the plant-dyed bandeau midi dress (£95, and the matching kid's dress (£55,

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A truly lovely capsule collection, The Little Ref Collection includes a number of linen dresses, matching loungewear and two-piece sets. Stepping away from figure-fitting and bias-cut silhouettes, the dresses are floaty and comfortable, with our particular favourite being the floral sable dress (£225,, which of course also comes in the children’s size (£94, Similarly, we cannot fault the puff sleeve maxi wrap dress (£95,, which naturally has a matching children’s alternative – this time with a pair of shorts (£27, and ruffle neck top (£35,

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Ethical luxury brand Seraphina prioritises sustainability and high-quality fabrics to make sure its ethos of slow fashion is consistently realised. The result? Beautifully handmade clothing that is made to last. And thankfully, the brand creates timeless pieces for parents and children. This midi one-shoulder dress (£295, is made from the same pink floral fabric as the little puff sleeve dress (£75, and is everything you’d want and more for summertime. If you’re getting married, make Seraphina your go-to for matching bridesmaids dresses for adults and kids alike.

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It should come as no surprise that British brand Boden has a full range of family-friendly matching outfit options. From beachwear to dresses and T-shirts, there’s men’s, women’s and children’s clothing, all of which is bright, bold and colourful – ideal for summer dressing. Our favourite? It’s got to be these fun Bembridge trousers (£65, and the tie-detail jersey jumpsuit (from £29, in the matching print for those aged five to 14.

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If you’re a first-time parent and want to match your sweatshirt to your newborn baby’s babygrow, Seraphine is the destination to know, with a celebrity fanbase that includes Myleene Klass and Rosie Huntington Whiteley. What’s more, both your and your baby’s items will be made from 100 per cent GOTS-certified organic cotton, making them soft and easy on the skin.

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If you’re a regular reader here at IndyBest you’ll know how much we love Yolke – the brand featured in our guide to the best women’s winter pyjamas, with our writer noting the brand’s “bold prints and matching mini-me versions”. The London-based brand “first began using just silk, but has since branched out to cotton and linen too”, she added. If you’re looking to match your nightwear with your little one, this pair of children’s classic cotton pyjamas (£70, are identical to the adult version (£120,, which are light and designed for warm evenings (remember those?).

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Voucher codes

For discounts on children’s and adult’s clothing, try the links below:

Looking for more style inspo? Recreate Adele’s summer-ready look with these tie-dye dresses

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