M&C Saatchi sees record revenues on UK sales

 

Gideon Spanier
Thursday 20 March 2014 13:14
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Cristiano Ronaldo poses in front of an advert of him wearing his new range of underpants
Cristiano Ronaldo poses in front of an advert of him wearing his new range of underpants

M&C Saatchi has reported record annual revenue and operating profit, fuelled by a 13 per cent jump in UK sales.

Chief executive David Kershaw was upbeat about 2014, saying operating profit should match last year’s growth rate. Recent account wins include a marketing deal for Cristiano Ronaldo’s underwear line.

Kershaw hailed Chancellor George Osborne’s Budget, saying: “It reaffirms people’s feeling that the world is getting better. It gives a little more hope the socialists won’t get back in and screw it all up again.”

M&C Saatchi did not produce the Tories’ “Bingo!” ad, which celebrates Budget cuts in bingo and beer duty but has gone down badly on social media.

Pre-tax profit fell 13 per cent to £8.6 million as the future cost of share options for staff rose, after its shares leapt 80 per cent.

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