Tesco Christmas advert reveals how every family’s traditions differ

‘We know that everyone’s Christmas is unique’

Olivia Petter@oliviapetter1
Tuesday 06 November 2018 16:33
Tesco’s campaign sparks a national debate about how the nation does Christmas

How do you spend your Christmas Day? Do you eat turkey, or goose? Do you go out, or stay in?

In the ever-growing catalogue of supermarket Christmas adverts, the time has come for for Tesco’s contribution, which sheds light on the different ways people celebrate the festive period.

Dubbed “However you do Christmas”, the campaign seeks to spark a national debate on the traditional differences that have come to characterise this time of year.

The supermarket giants will release a series of minute-long clips to mark the festive season, using an upbeat composed version of Fleetwood Mac’s beloved track, “Go Your Own Way” as background music.

The first one, which airs on ITV One on Tuesday 6 November, depicts several households, each with their own unique Christmas rituals.

One family, for example, is shown playing board games, while another is busy taking selfies.

Meanwhile, one very active gentlemen insists that Christmas is about being outdoors, while a snuggled-up couple say they prefer staying indoors and on the sofa.

But the traditions differ most in terms of what is eaten, with one woman seen brining the Christmas Day turkey, while another insists that nothing but goose fat will do.

Alessandra Bellini, Tesco Chief Customer Officer said: “We know our customers each have their own Christmas traditions to help them celebrate.

“Whether it’s choosing turkey or goose, a full vegetarian or vegan option or having Yorkshire puddings with Christmas dinner, this year our campaign celebrates the festive favourites and little quirks that make Christmas so special.”

Clearly, different people have different preferences when it comes to Christmas.

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But there are some ubiquitous staples, at least where the food is concerned; according to a recent YouGov survey, 85 per cent of Brits agree that roast potatoes are their favourite component in a Christmas Day dinner.

This was followed by gravy, stuffing and carrots.

As for the meat, 52 per cent of people said they’d prefer to eat turkey, while 10 per cent said beef and eight per cent said chicken.

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