Emma Watson will design a new clothing line with Alberta Ferretti.
Watson caught Ferretti's attention when she launched a clothing line for Fair Trade brand People Tree in February 2010. The capsule collection, Love from Emma , featured 26 women's styles and 15 men's looks. In her role as creative advisor, Watson worked closely with People Tree CEO Safia Minney to design the lifestyle range aimed at young people ages 16 to 24.
"She [Ferretti] wrote to me and said, 'I saw what you did with People Tree and I think it's a great idea and will you do something with me?'" Watson said. The young starlet, who was the face of UK label Burberry, jumped at the chance to work with the renowned designer. "I will put it out there that I will work for anyone for free if they are prepared to make their clothing fair-trade organic," she says.
The collection, whose name has not yet been revealed, will make its debut in stores shortly after Christmas.
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