A pair of "denim panties", dubbed "Janties", costing £235 have sparked confusion on Instagram, with one person describing the item of clothing as the "ugliest thing I have ever seen in my life".
Since becoming popularised as a fashionable material in the 1950s, denim has been at the forefront of several sartorial trends, from baggy jeans in the 1990s to skinnier variations in the 2000s.
However, if you asked anyone whether they thought brief-style denim shorts would become popular as an everyday item of clothing, their answer would probably be an emphatic "no".
Parisian fashion brand Y/Project has manufactured a pair of denim underwear-style shorts that don't look as though they'd be particularly comfortable to wear.
"I have feelings about this. Intense. Feelings," one person commented underneath Ssense's Instagram post of the shorts.
"This is the ugliest thing I have ever seen in my life," someone else remarked.
Another person added that these kind of shorts are "good for Beyoncé, Rihanna and Gaga but pretty much no one else".
Some weren't entirely opposed to the aesthetic of the shorts.
"Cool looking but would be uncomfortable no?" one person wrote on Instagram.
"Why everyone hating... these kinda cute?????" another added.
However, the general consensus was that the shorts wouldn't be ideal to wear comfort-wise, especially in the heat of summer.
"Chafing is great," one person sarcastically quipped.
"Two words... yeast infection," someone else remarked.