Diesel's new JoggJean collection is designed for summer comfort

Think denim will leave you feeling bent out of shape in the hot summer months? Think again, thanks to Diesel’s flexible new take on the fabric

He wears jacket £220, jeans £200, shoes £125; She wears jacket £220, jeans £190, shoes £120; all Diesel, selfridges.com

In the heat of the summer stiff, sturdy denim isn’t the most attractive proposition. Luckily, Diesel has a new take on the rough-and-ready fabric – its JoggJean collection, designed to be as comfortable as your favourite sweatpants.

Even better than socially acceptable slouching around, is the eye-catching conceptual campaign which calls upon the talents of artist Doug Abraham.

Run, £520; Diesel, selfridges.com

If that name doesn’t ring a bell, a quick look at his account on the social network Instagram (@bessnyc4) will certainly grab your attention. He tinkers and tampers with fashion campaigns, often splicing them with stills from horror and porn films.

Labels with serious fashion clout such as Balenciaga, Prada and Givenchy have all been on the receiving end of Abraham’s often gory yet always thought- provoking collages. And while buckets of blood and barely censored sex scenes may shock those of a more delicate disposition – indeed his account was temporarily suspended in 2014 – Abraham’s work can also leave you wondering where style ends and the ridicule of the fashion industry begins.

Jogg, £310; Diesel, selfridges.com

It also questions why it’s perfectly acceptable to show, say a decapitated head on Instagram but not a woman’s nipples. So, what should we expect now that Abraham is collaborating with the very industry he has skewered? Working with artistic director Nicola Formichetti – also an advocate for the unconventional – Abraham has sliced and spliced images of models in various states of undress.

Less surreal than his usual work, there’s plenty of suggestion in these images – after all, the admen know that sex still sells, even if it is this sanitised version.

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