Ellen DeGeneres aims to encourage young girls with a fashion collection for Gap Kids

First look at the TV host's collaboration with the high street giant and the cool kids fronting the campaign

Linda Sharkey
Tuesday 21 July 2015 18:15

Last week Ellen DeGeneres launched her own fashion and lifestyle website, ED, but now Gap Kids has unveiled a collaboration with the American TV personality – and the good news is that the it will be available in the UK too.

GapKidsxED is a capsule collection created for young girls, which aims to be a social movement that encourages girls to embrace their individuality and talents.

Like ED's clothing line, the collaboration is inspired by the 56-year-old comedian's personal style. With prices ranging between £9.95 and £29.95, it features apparel and accessories, and include two key pieces are: a lightning bolt, which represents power; and a speech bubble, which represents word of encouragement.

For the campaign, Gap Kids got together a gang of real-life, inspiring girls, aged between six and 12, including pro-skateboarders, a young entrepreneur, a professional drummer and a nine-year-old engineer of 3D prosthetic hands for children. All six talents posed alongside DeGeneres in the black-and-white photoshoot, showing off their skills; from a cool kid in a beanie holding a skateboard, to young musician shaking her head while playing the drums.

GapKidsxED will be available from 17 August on gap.co.uk and in-store.

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