Thirteen years after working at Agent Provocateur, Paloma Faith is revealed as the new face of the luxury lingerie label's latest campaign.
The 34-year-old British singer used to be the sale's assistant at the Soho shop, where she wore a pink uniform at work and made “lifelong friends” who have also “achieved great things”, and so is the case of her former colleague and now renowned photographer Alice Hawkins, who shoot the AW15 campaign, #KnickersForever, featuring Faith in her skimps.
The Independent went to the London's boutique to meet Faith at the launch of the new lingerie collection, where she opened up about her life behind the scenes, her transition from store manager to globally recognised singer, as well as her favourite ranges of the collection, Nicole and Lisa - which is “feminist but strong, which I hope this is what I am”.
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