The Alexander Wang x H&M has finally launched today in shops and online, causing queues outside stores and the brand's website to crash.
The collaboration has been eagerly awaited since it was first announced back in April. There's been teasers on social media, a street style-inspired outing by Rihanna, campaign images, a fashion film and now the release day has arrived.
As predicted, items are already available to purchase online with sizeable mark ups on online re-sale site ebay.co.uk.
One silver puffa jacket which had a retail price of £249.99 in store, is currently being sold on eBay for a staggering £599.99.
Another pair of lace-up high heel boots could be bought in store for £129.99 and are now on eBay for £369.99.
Lengthy queues were reported at H&M stores stocking the range, with overnight camping at the Regent Street, London store. Social media users took to Twitter to share images of waiting shoppers.
In Singapore it was reported that customers started queuing on Tuesday spending two nights camping out; a full 48 hours ahead of the launch.
The range is also available to purchase online however, with the inevitably heavy traffic, the H&M website has at times crashed. And those that do manage to get online to shop the site will find that almost every item has sold out.
This is the latest in 10 years of designer collaborations for high street retailer H&M which have included the likes of Karl Lagerfeld, Stella McCartney, Lanvin, Jimmy Choo and Comme Des Garcons.
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