A model presents a creation by Jason Wu Spring/Summer 2015 collection during New York Fashion Week
A model presents a creation by Jason Wu Spring/Summer 2015 collection during New York Fashion Week

All change for New York Fashion Week with a new location and a new name

The bi-annual catwalk event will be moving next season and changing names.

Emma Akbareian
Tuesday 06 January 2015 15:31
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New York Fashion Week, or Mercedes-Benz New York Fashion Week - to give it its official title, is going to look a lot different next season.

It was reported last month that following the upcoming autumn/winter 2015 shows taking place in February, the catwalk event will no longer be held at the Lincoln Center which has hosted it for the past 4 years.

Whilst a new venue has not been confirmed, despite rumors that several venues across the city would be utilised, WWD is now reporting that a new centralised venue in downtown location will be in place from September.

A further change to the New York shows will come when Mercedes-Benz ends its title sponsorship deal with the event. The lucrative deal which saw the event renamed 'Mercedes-Benz New York Fashion Week' will end this season after 5 years.

The brand told WWD: “Our relationship with fashion is not ending, and we do support fashion globally.”

In further news IMG, the company which owns New York Fashion Week has acquired rival fashion week MADE. MADE is an increasingly high profile catwalk event which takes place over New York Fashion week staging designer shows from the likes of Jeremy Scott and Public School.

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