Cara Delevingne and Kate Moss shot together for the first time for Burberry

The iconic models feature in the campaign for the new fragrance, My Burberry

Kate Moss and Cara Delevingne star in the My Burberry campaign (Burberry)

Kate Moss and Cara Delevingne are two of the most famous faces in the world of modelling but have never been shot together, until now.

Burberry has released the campaign imagery and films which feature the iconic models, to promote the launch of its new fragrance, My Burberry.

In the campaign imagery Moss and Delevingne are pictured sitting alongside each other with a giant fragrance bottle.

A promotional film features the models spraying the fragrance on each other dressed in classic Burberry trenches which they strip off and take shelter under when it begins to rain.

On working with Moss for the first time Delevingne said: “Kate has such a presence and she has a great sense of humor and style."

"We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great. I’ve always admired Kate.”

Created by Christopher Bailey, the My Burberry fragrance which is in stores from today is inspired by the iconic trench coat.

"My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trend has to be outstanding in every way" said Bailey.

For the first time audiences will be able to participate in a fully personalised and interactive campaign.

Customers can get their My Burberry fragrance personalised with initials online at burberry.com and at selected stockists.

Using innovative smart phone technology customers will also be able to interact with the marketing campaign, television commercial and in-store projections by personalising the campaign to include their initials.

The campaign has been shot by Mario Testino and features the song 'I Put A Spell On You' performed by Jeff Beck and Joss Stone.

The perfume is priced from £45 and available online now at burberry.com