First look: Liv Tyler for G-Star

Denim brand G-Star has released its new ad campaign starring actress Liv Tyler.

The campaign was shot by Dutch photographer and director Anton Corbijn for the third time, an artist mainly known for his work for bands including Depeche Mode and Nirvana.

G-Star is also Dutch and already successful on European markets but wants to up its ante now, especially in the US, which is why the brand has been showing its collections at New York Fashion Week for the past few seasons.

Liv Tyler, daughter of Aerosmith lead singer Steven, is a popular spokesmodel for fashion and beauty brands, having previously starred in ads for Gap and Givenchy's Very Irresistible fragrance ads. She joins a long list of celebrities appearing in fashion campaigns, with other examples including Scarlett Johansson for Mango or Taylor Momsen for New Look.