First look: Megan Fox stars in new underwear campaign

Replacing footballer-wife-turned-designer Victoria Beckham, Hollywood actress Megan Fox appears in Armani's latest jeans and underwear ads.

The pictures show Fox in a simple black-and-white studio esthetic, wearing the spring/summer collections of Armani Underwear and Armani Jeans. They will appear in international publications as well as on billboards in cities including New York, Los Angeles, London, Milan, Rome, Paris and Tokyo from February.

Media had been speculating who might fill Beckham's spot after she announced that she would not star in the steamy ads any longer due to the development of her own fashion line.

Victoria's husband David Beckham - who used to star in the label's ads and says he will focus on his own underwear range - will be succeeded by fellow footballer Cristiano Ronaldo.

More of the images, shot by Mert & Marcus in Los Angeles, will be available on Emporio Armani's Facebook profile as well as the brand's website.

http://www.emporioarmani.com