Marc Jacobs Fragrances to open UK's first money-free Twitter shop in London

Fragrance branch of the designer's business to open a pop-up Tweet Shop

Daisy fragrance by Marc Jacobs (Marc Jacobs)

Next week Covent Garden will play host to a UK first; a Tweet Shop created by Marc Jacobs Fragrances.

At the pop-up shop no money will be necessary as transactions will instead be based solely on social media with the customer's use of the hashtag #MJDaisyChain.

To shop customers will be encouraged to tweet using the hashtag and the more creative the tweet the bigger the potential price with Marc by Marc Jacobs handbags also up for grabs.

As well as tweeting for products, customers visiting the store will be able to enjoy a social media orientated lounge with free wi-fi, drinks, a nail bar, photo booth and DJ set by Hana Hanra.

The pop-up follows a similar tweet store which was launched by Marc Jacobs in New York during fashion week last Feburary.

The pop-up shop is open from 15th to the 17th August, from 10am-8pm on Friday and Saturday and on Sunday 10pm-6pm. 4 East Piazza, Covent Garden, London WC2E 8HD.

Designer Marc Jacobs (Marc Jacobs)

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