New video puts an end to honey-drenched perfume ads

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With the seemingly never ending flow of romantically powdery fragrance commercials, the new Juliette has a Gun ad comes as a nice change: yes, the female protagonist actually has a gun, outsmarts all gangsters, and leaves the scene in a racy car, wearing an Al Capone-inspired hat.

The French label previously released pictures of a topless Lou Doillon, daughter of singer Jane Birkin and filmmaker Jacques Doillon, for its new fragrance Calamity J.

Stating that the new scent is "masculine" while targeted at women, the label says that Calamity J is at the same time "amber and wooden" in its elements: the fragrance opens with patchouli and ambroxan, melts into a heart of iris, lavender and amber, and dries down with notes of musk and vanilla.

According to its creator, the perfumer Romano Ricci, the women's scent is "dandy, masculine but sophisticated," which corresponds perfectly with the new commercial.

Calamity J is available at concept and department stores in France (Colette, Le Bon Marché, Printemps) and abroad (Henri Bendel, Corso Como, Selfridges, Harvey
Nichols, Saks Fifth Avenue among others), priced from €75.

Lou Doillon also stars in a new short film for French fashion brand Vanessa Bruno (her second gig for the label)? which can be watched here.

http://www.juliettehasagun.com