Apple Watch might have designed an exclusive 18-carat gold special edition for Karl Lagerfeld, but it's Tom Ford who has given the wearable gadget a sartorial overhaul.
The American designer has created his very own Apple Pocket Watch; the digital watch is attached to a silver chain through a silver loop on the top side, instead of the bright wrist strap it usually comes with. The innovative timepiece was introduced to the world at his London Collections: Men show last week – giving it another fashion-forward spin off.
More than being completely functional, the design is about adapting to the most traditional of tailoring, just like his menswear collection, which will launch online for the first time globally on mrporter.com, and his womenswear on net-a-porter.com. But some functions, such as the heart rate sensor, need the skin-to-watch contact and are disabled when the watch is kept in a pocket – and it will also be automatically locked.
But nevermind that, we think that Ford’s celebrity following, which includes Jay Z, Beyonce, Miley Cyrus, Rita Ora and a gang of Hollywood stars, are likely to adopt his digital creation to their wardrobes.
Tom Ford is also the man behind James Bond’s sharp attire, with Daniel Craig sporting his designs in Skyfall and upcoming Spectre - so we won’t be surprised if we spot Mr Bond sporting the ultimate pocket watch.
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