Woof woof! Who’s this online hot dog?

'A panache for all things style': Menswear Dog

He might not be much cop at the catwalk (too keen, you see), but America’s next top model has the good looks and amazing hair you’d hope a professional at the top of his game would possess. Bit of a wet nose, though.

That’s because he’s, er, a dog. Menswear Dog (mensweardog.tumblr.com) to be precise, star of a high-design tumblr site dedicated to a “three-year-old shiba inu living in NYC with a panache for all things style [sic]”. In practice this means dressing up a photogenic dog in various items of men’s clothing.

So we see the hound looking like Arthur Miller wearing a tie (with pin) and button-down collar. We see him relaxing in a puffer vest and, during his downtime, he dons a denim jacket, which the caption helpfully identifies as coming from Levi’s.

Since launching on Monday, it has been viewed 200,000 times. The hound-shaped future of online shopping?