The world's most popular bikini: Meet Triangl the swimwear brand selling 1,500 bikinis a day

All you need to know about the colourblock bikinis that have dominated the beach this summer.

Emma Akbareian
Wednesday 19 August 2015 16:34

Even if you haven't heard of Triangl, you will have seen its swimwear; whether in action posing by the pool or adorning the bodies of one its many celebrity fans. Triangl swimwear is officially the swimwear sensation of the summer.

Multi-coloured, bold, sportswear inspired - the signature design aesthetic of Triangl is instantly recognisable.

The Australian brand was set up in 2012 by Craig Ellis and Erin Deering who spotted a gap in the market for practical yet stylish swimwear made from technical fabrics (all Triangl's sets are made from neoprene).

A few years on and the online only business is expecting to do $60 million in sales this year- up from $25 million last year and $5 million in it's first.

What's more is it's currently selling a whopping 45,000 bikinis a month and is on target to break the 1 million barrier in total number of bikinis sold.

Added appeal comes from the label's price points which aren't bank breaking, hovering around the £60 mark for a set.

"I had no idea it was going to be such a big year. We had a really strong period through spring break, and it continued through the summer" commented co-founder Ellis.

Bolstered of course by a major social media presence (2.8 million followers on Instagram and counting) and a legion of celebrity fans which include Miley Cyrus, Kendall Jenner and Joan Smalls.

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