Read the best perfume stories of the year

Thursday 10 February 2011 01:00

The reputed Jasmine Awards, bestowed in London on February 9, honored the best in fragrance writing. Read on and get inspired by the most successful authors in the field.

Tania Sanchez, who shared her summer fragrance memories and favorite scents for the season in " Essence of Summer" in the July issue of Psychologies magazine, was awarded with the Jasmine Literary Award for a magazine. Michael Bywater won in the same category for news press with " Scents and Sensibility," published in The Independent in August.

Photographer Patrice d'Hotman de Villiers bagged the Jasmine Visual Award for his illustration of Tony Marcus's " Fleurs du Mal" story in September's Harrods magazine.

If you're looking for a more pragmatic approach toward perfume, be sure to check out Catherine Turner and Evie Leatham's " On the Scent Trail," from November's Easy Living magazine, which won Best Practical Guide to Fragrance, as well as the Best Website Feature on Fragrance: the " What's Your Perfume Personality?" quiz on, created by Yanar Alkayat.

Alkayat shared her win with Avril Groom who was also honored in the web category for " The Packaging is Plain, the Perfume Anything But" on Maison Martin Margiela's first perfume, Untitled, on

The Jasmine jurors included industry expert Catherine Mitchell of IFF (the International Fragrance Foundation), Elizabeth Fagan, Marketing Director of UK drugstore chain Boots, prize-winning author Sara Wheeler, Willie Walters, head of the MA Fashion Course at St Martin's College, womenswear designer Graeme Black and the milliner Cozmo Jenks.

Read the winning stories at:

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