Upcoming fragrance will be a guilty pleasure

A perfume blog has unearthed a first packshot of Gucci's new fragrance Guilty.

The Scented Salamander reports that Guilty will be an eau de toilette in black-and-gold packaging, bearing the label's signature interlocking Gs.

Women's Wear Daily had previously announced that Gucci was working on a new scent but didn't report launch dates nor its name.

Guilty will be fronted by the young actress Evan Rachel Wood, who appeared in Whatever Works and The Wrestler, among others. Gucci's head designer, Frida Giannini said: "I chose Evan Rachel Wood as she has very strong character. She's young, but rising and [an] influential figure. I didn't want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project."