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KFC is launching a plant-based version of its famous fried chicken to see if the menu item meets customer approval.
On Monday, the chicken chain announced it would be testing Beyond Fried Chicken at a single location in Atlanta, Georgia, starting Tuesday.
According to KFC, customer feedback will impact whether the chain decides to roll out the plant-based menu item to other locations.
The move makes KFC the first nationwide fast-food restaurant to offer Beyond Meat ’s chicken option.
In May, the president of KFC’s US branch, Kevin Hochman, said he was meeting with plant-based protein manufacturers but that KFC did not have immediate plans to roll out a vegan chicken item.
Celebrity Vegans: From Beyoncé to Natalie PortmanShow all 13 1 /13Celebrity Vegans: From Beyoncé to Natalie Portman Celebrity Vegans: From Beyoncé to Natalie Portman Miley Cyrus The pop singer is a passionate animal rights advocate, telling Vanity Fair in 2019 that her diet also reflects her fashion choices: "I’m challenging the system more than ever. Choosing to live as a sustainable vegan activist means wearing more vintage (less waste; loving pieces for longer), playing with the newest eco-materials and technology, and making custom vegan pieces with some of my favorite designers."
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Celebrity Vegans: From Beyoncé to Natalie Portman Alicia Silverstone The Clueless star went vegan shortly after wrapping the hit 1990s film and has been a passionate campaigner for animal rights since. Speaking in a video for Compassionate Meals in 2017, she said: "Knowing the truth about where our food comes from is just so disturbing to me. Once you see it, there’s no way to go back from that for me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Simon Cowell The music mogul revealed in a recent interview with The Sun that he decided to give up animal products earlier this year "on a whim", adding that he feels much better as a result.
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Celebrity Vegans: From Beyoncé to Natalie Portman Venus Williams "I started for health reasons," Williams told Health in 2019. "I was diagnosed with an autoimmune disease, and I wanted to maintain my performance on the court. Once I started I fell in love with the concept of fueling your body in the best way possible. Not only does it help me on the court, but I feel like I’m doing the right thing for me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Natalie Portman The American-Israeli actor decided to go vegan eight years ago after learning more about the environmental consequences of eating animal products. Speaking at an Environmental Media Awards benefit, 2017, she said: "Factory farming is responsible for most of the air, water, and land pollution - that disproportionately affects our poor communities as well. So we get to make decisions three times a day, what we do with our planet, and you can make a difference by even once a day or once a week choosing not to eat animals or animal products."
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Celebrity Vegans: From Beyoncé to Natalie Portman Beyoncé While she chooses to refer to herself as plant-based as opposed to vegan, the 'Halo' singer underwent a 22-day vegan challenge with husband Jay-Z in 2013 and is believed to have maintained the diet ever since. Writing in the foreword of The Greenprint: Plant-Based Diet, Best Body, Better World by Marco Borges, the couple say: "We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible."
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Celebrity Vegans: From Beyoncé to Natalie Portman David Haye The British boxer extolled the virtues of veganism in an interview with The Daily Telegraph in 2016: "A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever."
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Celebrity Vegans: From Beyoncé to Natalie Portman Ariana Grande The 'Dangerous Woman' singer announced she was going vegan in November 2018. Speaking to The Daily Mirror in a recent interview, she explained: "A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever."
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Celebrity Vegans: From Beyoncé to Natalie Portman Ellie Goulding The British singer has been toying with veganism for a while, having been a vegetarian for seven years. Speaking to The Cut in 2018, she revealed that she will "never eat fish or meat again" and eats a predominantly vegan diet.
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Celebrity Vegans: From Beyoncé to Natalie Portman Mike Tyson The former heavyweight boxing champion revealed he had become vegan in 2010. "I wish I was born this way," he told Fox News in 2011. "When you find out about the processed stuff you have been eating. I wonder why I was crazy all those years."
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Celebrity Vegans: From Beyoncé to Natalie Portman Jessica Chastain The Zero Dark Thirty star decided to go vegan roughly 13 years ago because of low energy. Speaking to W Magazine in 2017, she clarified: "being vegan was not anything I ever wanted to be. I just really was listening to what my body was telling me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Rooney Mara Mara has been vegan for eight years, telling Harper's Bazaar in 2018 "it’s better for your health and the environment.”
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Celebrity Vegans: From Beyoncé to Natalie Portman Kim Kardashian Reality star Kim Kardashian West revealed that she has started eating a plant-based diet on Instagram in April 2019. Sharing two photographs of vegan dishes on her Instagram story, the 38-year-old wrote: “I am eating all plant-based when I am at home.”
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“If you would have asked me six months ago, I would have said no, to be completely honest with you,” Hochman told Business Insider . “Because we’re about fried chicken.”
The new menu item will be available in two forms: as nuggets or boneless wings. According to the fast-food restaurant, the new vegan version is “still finger lickin’ good”.
After the announcement, Beyond Meat’s shares increased by six per cent in early trading Monday.
According to Hochman, the new plant-based chicken will “get people to come in more often”.
Judging by the chain’s past success with plant-based menu items, it seems likely the Beyond Meat fried chicken will be a hit.
In June, KFC launched a vegan chicken burger in the UK, which sold out in just four days .
Support free-thinking journalism and attend Independent events With the new item, KFC joins other fast-food chains such as Burger King in offering meat-free menu items through plant-based protein alternatives.
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