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Nestle has announced the launch of a snack bar wrapped in recyclable paper.
From July, the company’s YES! fruit and nut based bars will be sealed in a coated paper wrapper made from sustainable sources which is widely recyclable with other paper.
The news comes after researchers found a way to use the new packaging in its high speed “flow wrap cold seal” packaging process.
According to the food and drink company, the process used to wrap the snack bars was previously only suitable for use with more durable plastic films and laminates.
However, experts at the company’s research and development centre have found ways to adapt its production lines to make them capable of handling the bar’s new eco-friendly packaging more gently during production.
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“YES! represents exactly what more and more people are demanding from manufacturers like Nestle now and for the future,” says Stefano Agostini, chief executive for Nestle in the UK and Ireland.
“Last year we introduced YES! as an entirely new brand using wholesome ingredients and offering a healthier snacking option of tasty fruit and nut bars.
“Now we’ve turned our attention to the wrapper so that the packaging is sustainable and easy to recycle.
After sifting through nearly 200,000 pieces of plastic collected from shores around the world, their packaging was among the most frequent identified by volunteers who conducted clean-up operations from the UK to Vietnam.
In response to the findings, a Nestle spokesperson said: “Our vision is that none of our product packaging, including plastics, should end up in landfill or as litter, including in seas, oceans and waterways. In order to achieve this, we have set ourselves the ambition of ensuring 100 per cent of our packaging is reusable or recyclable by 2025.”
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