Facebook is introducing new Super Bowl experience

Facebook wants Super Bowl viewers to follow the game online

Facebook wants to take the Super Bowl online. Facebook.

The Super Bowl is prime time for social media outlets and this year Facebook is looking to use the biggest sporting event in the US as a way to drive traffic to its website.

More than 50 million people were involved in the discussion of the Super Bowl last year on Facebook and the social media network has unveiled its brand new Super Bowl experience as a one-stop shop for those watching this coming Sunday’s game between the New England Patriots and the Seattle Seahawks.

The Super Bowl experience will be a hub of photos, updates, controversies and opinions – you can count on the opinions – surrounding the National Football League’s championship game. Facebook announced the feature in a post today and said it hopes it will “bring people, athletes and journalists together in one ongoing conversation.”

Anyone watching the Super Bowl remember, if Marshawn Lynch takes the field in his gilded cleats, if Tom Brady is seen letting air out of each of the Patriots’ footballs or if Katy Perry has a wardrobe malfunction, you can follow it all on Facebook.

Follow Payton Guion on Twitter @PaytonGuion.