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Apple has held its biggest event in the year , and unveiled the biggest iPhone in its history . And that was just the beginning.
In a nearly two hour presentation, the company revealed three new iPhones, a new Apple Watch and other updates.
But if you didn't get to watch the full presentation, The Independent has pulled together all the best and most important moments from the presentation. Here's everything you need to know – and nothing you don't.
iPhone XS launch in September 2018Show all 11 1 /11iPhone XS launch in September 2018 iPhone XS launch in September 2018 Tim Cook speaks about the iPhone XS and XS Max Tim Cook, CEO of Apple, speaks about the iPhone XS and XS Max at an Apple Inc product launch event
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iPhone XS launch in September 2018 Tim Cook speaking at the iPhone launch Tim Cook, CEO of Apple, speaks on stage at the end of the Apple Inc
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iPhone XS launch in September 2018 Tim Cook speaking during the event Tim Cook speaks during an Apple event
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iPhone XS launch in September 2018 Phil Schiller, Apple's senior vice president of worldwide marketing Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the Apple iPhone XS and Apple iPhone XS Max
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iPhone XS launch in September 2018 Phil Schiller speaks about the new iPhone XR Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the new Apple iPhone XR
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iPhone XS launch in September 2018 Range of new Apple products Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max
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iPhone XS launch in September 2018 The iPhone XR Philip W. Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the new Apple iPhone XR
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iPhone XS launch in September 2018 Apple COO Jeff Williams talking about Apple Watch Series 4 Apple COO Jeff Williams discusses Apple Watch Series 4
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iPhone XS launch in September 2018 Apple COO Jeff Williams talking about Apple Watch Series 4 Jeff Williams, Chief Operating Officer of Apple, speaks about the the new Apple Watch Series 4
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iPhone XS launch in September 2018 Apple COO Jeff Williams talking about Apple Watch Series 4 Jeff Williams, Chief Operating Officer of Apple, speaks about the the new Apple Watch Series 4
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iPhone XS launch in September 2018 Former NBA player Steve Nash and Todd Howard, Former NBA player Steve Nash and Todd Howard, Game Director, speaks on stage at an Apple Inc
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The presentation saw the release of the iPhone XS , the iPhone XS Max and the iPhone Xr . The first two are the most premium phones Apple has ever made, and the latter is a cheaper and colourful model intended to broaden the appeal.
As well as that, Apple released a health-focused and radically redesigned version of its Watch .
But it was notable for what it didn't announce, too. The headphone jack is now completely dead – and other important products failed to turn up .
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