Apple updates MacBook 12-inch with extra battery, more speed – and pink colour

The company has been gradually making its full colour scheme available across its products – and now the MacBook as well as the iPhone, iPad and Apple Watch now comes in the characteristic rose gold finish

Andrew Griffin@_andrew_griffin
Tuesday 19 April 2016 13:39
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Apple has updated its MacBook line to make it faster, more efficient – and pink.

The company has revealed a range of new updates to its 12-inch, super-thin MacBooks.

The new computers come with improved graphics performance, faster flash storage and an extra hour of battery, according to Apple. It keeps the same design, making it still the thinnest and lightest of Apple's laptops.

But perhaps the most notable update to the computer was to give it the rose gold, or pink, finish that has been seen in Apple's iPhones, iPads and Apple Watches before. The computer could already be bought in a normal gold as well as space grey or silver finish – but now Apple has unified the colour options across most of its flagship units.

Apple released the 12-inch MacBook last year, and it sits between the older MacBook Air and the bigger MacBook Pro.

What is Apple's strategy?

“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s marketing head, in a statement. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”

Some had thought that Apple could update the laptops at its Worldwide Developers Conference, in June, but it announced the new computer just hours after the date of that event was confirmed. Apple might still update other laptops in its line at the event, however.

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