FaceApp is provoking a combination of delight and repulsion among the huge number of people using it to turn themselves and others older.
The app uses artificial intelligence to change your photos – changing it so that users look young or older, or swapping their genders, for instance.
But the terms of the Russian-owned app have led to a number of warnings about what it could actually be doing with your photos.
When users submit a photo to the app to change how it looks, it makes its way onto FaceApp’s servers. And it is not entirely clear what is happening when it does.
FaceApp has to select and upload the users’ photo to ensure that it can be altered. The changes use FaceApp’s artificial intelligence tools, which run on its servers, and so the photo must make be given over to the app.
But you might be giving over more than you realise. Numerous people have pointed to the fact that those photos can be used by FaceApp – and not just to make you look different.
The terms give the app the ability to use those photos in just about any way, without giving anything back to the users who first created them, the app makes clear.
“You grant FaceApp a perpetual, irrevocable, nonexclusive, royalty-free, worldwide, fully-paid, transferable sub-licensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly perform and display your User Content and any name, username or likeness provided in connection with your User Content in all media formats and channels now known or later developed, without compensation to you,” its terms read.
In practise that means that the photos you upload into the app might seem initially private, but that they could be used in very public ways later on.
Such terms are fairly standard within such apps, and it is required that such an app will have some access to photos to fulfil its functions. But the fact that so little is known about the app, and that it is made by developers in Russia, have led some to warn that it is best not to use it, or to be careful when doing so.
Some have also expressed concern about the fact that the app appears to have access to all of your photos when it lets you choose which you want to adjust. A very viral tweet claimed that as soon as users open the app, photos start being uploaded onto the internet.
But on iOS, the app actually takes advantage of a feature inside the iPhone’s software: though all of your photos will come up as options, the picture won’t actually be handed over to the app until you’ve chosen which you want, and all of the others will remain hidden. Privacy researchers digging into the hidden parts of the app have claimed there is nothing to indicate that the app is taking all of a user’s images.
The app itself is old and so are the warnings: many of these features were first discussed when the app first made its appearance in 2017. But despite feature updates and other changes, the fundamental thrust of the way the app uses those photos does not appear to have changed.
This time around, the app appears to have become viral because of the “#faceappchallenge”, which encourages people to load their photos into the app and turn them older. A number of celebrities have taken part in the phenomenon, including Drake and the Jonas Brothers.