Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Reddit attempts to condense the best of the community into new 'Upvoted' website

The 'front page of the internet' has created a new website

Doug Bolton
Tuesday 06 October 2015 21:07 BST
Comments
Upvoted could be a new way for Reddit to make money
Upvoted could be a new way for Reddit to make money (Upvoted)

Self-proclaimed 'front page of the internet' and massive online community Reddit is launching a news website, publishing the best content posted by Reddit's users.

The site, called Upvoted, will be like a condensed version of Reddit - publishing the funniest and most interesting bits of original content from the main site.

As well as regular articles, Upvoted will also publish podcasts, videos and infographics taken from Reddit, and a dedicated team will also produce dedicated content just for the new site.

As reported by Wired, Upvoted is looking publish around 20 articles at day at its launch, increasing to 40 as things progress.

It's an experiment for Reddit, which could also help the site gain more advertising money and users.

Potential advertisers looking to get their product on Reddit will be able to advertise solely on Upvoted, and it may provide a route to bigger ads on the main website.

It'll also provide a more gentle way into Reddit for new users, who may be baffled and put off by the sheer scale and scope of Reddit's sub-forums.

However, rather than making money through traditional internet ads, Upvoted will make its money through sponsored content.

This is bound to prove controversial amongst Reddit's notoriously troublesome users, who this summer engaged in a all-out war with the site's bosses over the deletion of Reddit's more offensive forums, and the sacking of a much-loved staff member who acted as a liason between management and community.

Speaking about the sponsored articles, Vickie Chang, the editor of the site, said: "They're going to be just as interesting as actual content."

"It could be a piece on Tesla, a piece on how WiFi works, no matter what it'll be good content - and it'll just happen to be sponsored."

It's a potentially lucrative advertising model, but amongst Reddit's angry and fickle existing users, it might not be too popular.

However, unlike the main site, there's no comments or voting allowed on Upvoted - so any of the user's wrath will have to be contained within Reddit's walls.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in