"4G is going to replace bad broadband," declared Olaf Swantee, the chief executive of the mobile giant EE, as he claimed that the signal from his new super-fast 4G phone network is so strong that customers are not bothering with wi-fi – even in the home.
Some 37 per cent of customers use less or no public wi-fi when they have 4G in their pocket, and one in five use less home broadband, according to EE's research.
Mr Swantee insisted that take-up of 4G is on track as he reported that 318,000 have signed up since its October launch, after refusing to give numbers at the last quarterly results in February.
EE, owner of T-Mobile and Orange, should hit a million 4G customers by Christmas.
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