Facebook forecast to suffer first ever drop in users as teens favour Snapchat and Instagram

EMarketer predicts 14.5 million people from the ages of 12 to 17 will use Facebook in 2017, a drop of 3.4 per cent from the prior year

Sarah Frier
Tuesday 22 August 2017 08:58
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Facebook has continued to grow around the world, with more than 2 billion users this year, but younger people are finding it less compelling
Facebook has continued to grow around the world, with more than 2 billion users this year, but younger people are finding it less compelling

Facebook is lucky it owns Instagram.

This year, the world’s largest social network will see a decline among teen users in the US, according to a forecast by EMarketer. It’s the first time the research company has predicted a fall in Facebook usage for any age group.

EMarketer predicts 14.5 million people from the ages of 12 to 17 will use Facebook in 2017, a drop of 3.4 per cent from the prior year. Teens are migrating instead to Snapchat and Instagram, the photo-sharing app that Facebook owns, the research company said Monday in a statement.

Facebook has continued to grow around the world, with more than 2 billion users this year, but younger people are finding it less compelling, said Oscar Orozco, a forecasting analyst at EMarketer.

The company needs to attract younger users so they build a Facebook habit that will carry into their adult years, when they become prime customers for Facebook advertising.

“Teens and tweens remaining on Facebook seem to be less engaged –- logging in less frequently and spending less time on the platform,” Orozco said. “At the same time, we now have Facebook-nevers, many children aging into the tween demographic that appear to be overlooking Facebook altogether, yet still engaging with Facebook-owned Instagram.”

Bloomberg

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