Green matter: Sir Philip puts his mind out to auction

Margareta Pagano
Sunday 25 October 2009 00:00
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Sir Philip Green is getting ready to share that great big brain of his with you. For the Top Shop retail tycoon is offering to give 60 minutes of his "brain time" to the winner of a new online auction for charity.

Others who are joining Sir Philip for the Krug Mindshare auction are Sir Salman Rushdie, Natalie Massenet of Net-a-Porter and Sir Martin Sorrell of WPP advertising. The champagne house Krug is organising the auction – which goes live tonight on www.krugmindshare.com – together with Christie's auction house, and is open until midnight next Sunday. The highest three bidders for each mind will then be invited to join the live auction at Christie's on 5 November.

Sir Philip, who described trading on the high street as "very frightening and very scary" when his Arcadia group reported results last week, is giving any money raised for his mind to the Autism Trust. The lucky winner who pays most for a piece of Sir Philip's mind might ask him whether he is lining up Brett Palos, the son of his wife, Tina, as Arcadia's next chief executive after having just given him a seat on the board.

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