As Christmas approaches every year, people eagerly await the release of John Lewis' advert.
But this year, an A Level student has fooled the internet into thinking his video of a lonely snowman was this year's John Lewis offering.
The 75 second video, released on YouTube, has already garnered 372,000 and many have called for the retailer to offer him a job producing their future Christmas adverts.
The student, Nick, said he produced the video to go with an essay on how successful John Lewis' marketing campaign has become.
He said the "very rushed piece" took around two weeks to complete.
"I wasn't going to upload it at first as I'm fairly critical of my work," Nick wrote underneath the video, "but I thought I wouldn't lose anything if I uploaded it, even for people to use as inspiration for their course-work."
He added: "To clarify, I do not affiliate myself with John Lewis or any of their production company's, this video is nothing more than a showcase of my last years media work."
Several commenters praised the video and said they were surprised when they realised it wasn't the real thing.
One wrote: "Absolutely unbelievably brilliant. You are an exceptionally talented person and definitively need to work for JL!"
Another said: "This is really good! Can just imagine this being a John Lewis Christmas advert. Well done."
Another even commented: "Nick you've done a great job of taking our feelings on a 75 second journey. It's hard to pull off but you did it and soooo much better than last year's "man in the moon" ad! A+++!!!"
Last year's Man on the Moon advert was released on Friday 6 November.
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies