Premier extends licence for Cadbury cakes

Premier Foods yesterday extended its licence with Cadbury to continue making cakes under the chocolate company's brand through to 2017.

Cadbury's Mini Roll is one of Premier's top-selling products, and the brand is the fastest growing in the cake market.

Sales of Cadbury cakes and non-chilled desserts are £60m a year.

Premier said that it is planning to extend the range over the next few years including using other Cadbury brands.