Pret a Manger gave away 1m free coffees in 2015 - on top of sales of 1.5m cups a week

Pret has been giving away free coffee for a number of years

Hazel Sheffield
Tuesday 19 April 2016 11:22
Comments
Pret a Manger reported sales up 14 per cent to £676.2 million in 2015
Pret a Manger reported sales up 14 per cent to £676.2 million in 2015

Pret a Manger gave away 1 million free coffees last year as a part of a "random acts of kindness" initiatve, its company results reveal.

“Coffee remains an important area of growth for Pret, selling 1.5 million cups a week globally.

Pret staff also handed out over 1 million free hot drinks last year, as part of the company’s alternative loyalty scheme which is based on the concept of ‘random acts of kindness’," the company said in its results.

Pret a Manger reported sales up 14 per cent to £676.2 million in 2015. Like-for-like sales rose 7.5 per cent year-on-year with almost 60 per cent of sales taking place outside of lunchtime - which means more people than ever are buying their breakfast at Pret.

Pret has been giving away free coffee for a number of years after feedback from customers said that shop teams had brightened up their day by the small gesture of giving them a treat on the house.

Pret insists their aren't any rules about who gets free coffee and who doesn't, but team members have revealed they are more likely to give coffee to regular customers or those who look like they need cheering up. The company said giving servers the choice empowers them and keeps customers happy.

So there you have it: the best way to get a free coffee from Pret is to be loyal to your barista, or visit on a bum day and make puppy eyes at the server.

Coffee sales were outstripped by sales of vegetarian food, which is in double digit growth. The avocado was the fastest-growing ingredient, with over five million avocados eaten by Pret customers last year.

Clive Schlee, Pret a Manger CEO, said: “Last year thousands of customers told us they were trying to eat less meat. This year we have challenged ourselves to increase our vegetarian options in all shops, as well as opening a veggie-only pop-up shop to learn more from our customers."

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in