Superdry clinches deal to kit out UK delegation at 2018 Invictus Games

Superdry said that it wil draw on the guidance and expertise of previous competitors to create the new kit

Josie Co
Business Editor
Monday 18 December 2017 12:49
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Superdry has been growing its sports apparel business and recently opened its first shop dedicated to sports clothing
Superdry has been growing its sports apparel business and recently opened its first shop dedicated to sports clothing

Popular UK clothing brand Superdry has been awarded a contract to kit out UK athletes at next October’s Invictus Games in Australia.

Superdry, in a press release on Monday, said that its in-house team of designers and technicians will create technical wear for the participants for free, drawing upon the guidance and expertise of previous competitors.

It said it would also be making team leisure clothing. Kit will be made available to the full UK delegation, which also includes the families of the competitors, friends, staff and some guests.

The Invictus Games is an international multi-sport event, created by Prince Harry, in which wounded, injured or sick service personnel and veterans take part in competitive sports, including wheelchair basketball, sitting volleyball and indoor rowing.

The games were launched in London in 2014 and next year’s event in Australia is expected to attract more than 500 competitors from 17 countries.

“The Invictus Games has shown how the power of sport can help injured service personnel, veterans and their families and inspire us all,” said Superdry chief executive Euan Sutherland.

Superdry has been growing its sports apparel business and recently opened its first shop dedicated to sports clothing. The whole company operates across 52 countries, employing around 5,000 people.

Owner Supergroup went public on the London Stock Exchange in 2010.

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