Thorntons cashes in on The Snowman

 

Raymond Briggs’ The Snowman helped Thorntons boost profits by an impressive 47 per cent as nostalgic chocolate lovers snapped up edible versions.

A licence to sell the recognisable figure along with sales of toffee and fudge helped pretax profits for the six months to January 11 hit £7.2 million, with sales up 4.5 per cent to £139.7 million.

Thorntons’ business to supply supermarkets — the most profitable part of the company and now busy with Easter — was up 14.5 per cent to £70.6 million and overtakes its retail business for the first time as chief executive Jonathan Hart continues a three-year plan to reduce stores to between 180 and 200 from historical highs of nearly 400.

Another 40 stores will shut by the end of the year and shareholders appear to welcome the plans, as the share price has jumped 160 per cent in the past 12 months.

Today it was up 1.8p at 155.3p. Hart said: “We were most pleased with the Snowman licence, which helped us grow our seasonal specialities over 60 per cent”

He added that the public health debate around sugar has not affected sales and that customers were clear that Thorntons is a treat and not to be enjoyed every day.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in